Professional Marketing Specialist

3 giorni fa


Roma, Lazio, Italia Abbott A tempo pieno
Job Summary

The ideal candidate will support the development and execution of communication tools for healthcare professionals (HCPs) detailed products. As a key member of the ANI International division, you will work closely with the Sr. Brand Manager to implement the planned communication and promotion strategy.

Key Responsibilities
  • Develop and Implement Communication Tools: Collaborate with the Brand Manager and agency to plan and develop promotional materials for HCPs.
  • Work with Cross-Functional Teams: Partner with Scientific Liaison, Regulatory, and other teams to create and develop marketing materials, including evidence-based messages, clinical tools, product slides, and handbooks.
  • Lead Creative Agencies: Ensure the execution excellence of all marketing materials by leading creative agencies.
  • Track and Report: Monitor the delivery of promotional materials and the execution of communication campaigns through reporting.
  • Support Training Programs: Assist in designing training programs to upgrade sales team's commercial skills.
  • Support Brand Plans and Marketing Programs: Collaborate with the Brand Manager to execute Brand Plans and Marketing Programs.
  • Ensure Compliance: Ensure compliance with applicable policies and procedures.
  • Support Data Entry and Analysis: Assist in data entry of screening results collected from detailing teams and related statistical analysis.
Requirements
  • Education: University degree in Scientific Disciplines/Pharmacy or previous work experience in HCP educational materials development.
  • Experience: Experience in marketing and designing promotional materials is preferred.
  • Language Skills: Good knowledge of English (listening and writing).
  • Computer Skills: Proficient in Excel and PowerPoint.

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