Digital Technology

3 settimane fa


Milano, Lombardia, Italia Apex Exchange A tempo pieno
Job Role: Programmatic Advertising Campaign Strategist

As a Programmatic Advertising Campaign Strategist at Apex Exchange, you will play a key role in managing and optimizing programmatic advertising campaigns for our clients. Your primary objective will be to strategically oversee and enhance campaign performance, driving business growth and revenue generation.

To achieve this, you will analyze trends and performance across various programmatic platforms, identifying areas of technological development that can drive business growth and leveraging third-party technologies to improve campaign performance.

Additionally, you will provide technical leadership in integrating and managing DSP platforms, overseeing programmatic activities, and troubleshooting any issues that may arise.

Furthermore, you will drive effective and efficient programmatic advertising strategies, maximize campaign performance, and achieve the clients' business goals.

Key Responsibilities:

  • Analyze activity trends across different programmatic platforms
  • Define a programmatic agreement plan with major programmatic DSP platforms
  • Identify programmatic technological development areas potentially suitable for agency business growth
  • Identify third-party technologies useful for improving agency campaign performance
  • Lead DSP integrations, programmatic activity management, and troubleshooting

Requirements:

  • 5 years of experience in programmatic campaigns management
  • Expertise in programmatic and social advertising
  • Proficiency in data analysis and optimization
  • Technical troubleshooting skills
  • Platform integrations experience
  • Excellent communication and collaboration skills
  • Problem-solving and adaptability
  • Attention to detail

Benefits:

  • Flexible work arrangement and smartworking
  • Corporate benefits aligned with the hiring level
  • Learning and development opportunities
  • Corporate wellness initiatives


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