Digital Marketing Specialist

Passione Beauty Spa, a leading e-commerce company in the cosmetic products market, is seeking a highly skilled Digital Influencer & PR Manager to join its team.

The Role

We are looking for a creative and dynamic individual to fill the role of Digital Influencer & PR Manager. This multifaceted position requires expertise in managing digital influencer partnerships and executing effective public relations strategies. The ideal candidate will possess excellent communication skills, a strong network in the industry, and the ability to create impactful online and offline experiences that enhance our brand's visibility and reputation.

Responsibilities & Major Duties

Influencer Marketing

• Develop and implement an influencer marketing strategy that aligns with the overall brand strategy and campaign objectives.
• Identify and research potential influencers and content creators who align with the brand's values and target audience.
• Develop and maintain relationships with influencers, negotiating collaborations, contracts, and compensation terms.
• Collaborate with the content team to create engaging influencer-driven content that promotes products or services.
• Oversee influencer content creation to ensure it maintains brand consistency, meets campaign goals, and resonates with target audiences.
• Monitor and analyze the performance of influencer campaigns, providing insights and recommendations for improvement.

Public Relations

• Develop and execute PR strategies to enhance brand awareness, manage the brand's reputation, and maintain positive media coverage.
• Cultivate relationships with journalists, editors, and media to secure press coverage and features.
• Write and distribute press releases, manage media inquiries, and coordinate interviews and media appearances for company spokespeople.

Content Collaboration

• Collaborate with influencers and PR contacts to create compelling and shareable content, including blog posts, social media updates, videos, and more.
• Leverage influencer and media relationships to amplify brand messages and reach a wider audience.

Reporting and Analysis

• Gather and analyze data from influencer campaigns, PR efforts, and trade events to measure ROI and effectiveness.
• Prepare regular reports and presentations that highlight key metrics and provide insights for future strategies.

Relationship Management

• Foster and maintain relationships with industry partners, vendors, influencers, and media contacts to enhance the company's network and opportunities.

Qualification Requirements

• Master's degree in Business or Communication.
• Strong experience (4+ years) in high-end digital companies. Experience in beauty or related categories (fashion, lifestyle) and in B2B is a plus.
• Strong expertise in developing and executing effective influencer and PR strategies.
• Proven experience in influencer marketing, public relations, and event management.
• Strong written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Proficiency in social media platforms and PR tools.
• Strong project management skills with the ability to manage multiple tasks simultaneously.
• Ability to work collaboratively in a cross-functional team environment.
• Excellent organizational and time-management skills.
• Strong networking and relationship-building capabilities.
• Fluent in Italian and English is mandatory, French is a plus.

What We Can Offer

• Initiatives aimed at promoting well-being and reconciling work-home commitments.
• Personalized training and growth paths on hard and soft skills.
• Stimulating and informal work environment.
• Autonomy with respect to the projects managed.