CB SoHo Product Manager Loyalty
3 settimane fa
Role Overview
We are seeking a highly skilled CB SoHo Product Manager Loyalty to join our team at Vodafone. As a key member of our SoHo & SME Marketing Team, you will be responsible for driving business growth and customer retention for our micro-business customer base.
Main Responsibilities
- Commercial Strategy Development
Develop and execute commercial strategies to maintain and grow our convergent customer base, including pricing definition and campaign management.
Customer Base AnalysisAnalyze customer base and deactivation data to identify insights and opportunities for commercial growth, including churn and outflow analysis.
Sales Channel CollaborationEstablish and maintain close relationships with sales channels to deliver commercial targets and drive business growth.
Budget Planning and Performance MonitoringPlan and monitor budgets, deactivation, and renewal performance, making continuous adjustments to commercial levers as needed.
Commercial Offer DevelopmentDevelop and improve the commercial offer and customer experience processes to drive business growth and customer retention.
Loyalty and Reward Program Management
- Commercial Partner Identification
Identify and partner with commercial partners to offer rewards and gratuities to our customer base.
Commercial Campaign DevelopmentDevelop commercial campaigns to promote the loyalty program and drive customer engagement.
Key Performance Indicators (KPIs)
- Churn Convergent CB (%)
- Outflow (k)
- Customer Base Management (k)
- # accesses to the Loyalty program and related redemption
Requirements
- Analytical Thinking and Problem-Solving
- Complexity Management
- Collaboration
- Proactivity
- Stakeholder Management
Must-Have Qualifications
- University Degree or Equivalent
- Excellent Excel Skills
- Good Understanding of Services Industry
- BASIC SAS Skills
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