Key Account Manager for Automotive Accessories
3 settimane fa
About us
At Automobili Lamborghini, we foster a work environment that values diversity and promotes growth. We are committed to providing flexible work arrangements to help you balance your professional and personal life. Our goal is to create a workplace where every individual can thrive and contribute to our shared success.
We are seeking a skilled Accessories Product Marketing professional to join our team at our headquarters in Sant'Agata Bolognese. This role will play a crucial part in enhancing our accessory product offer through effective marketing and communication strategies, increasing awareness among dealers and customers, and driving sales performances.
About the role
- Develop and execute marketing plans to promote our accessory products, ensuring a strong presence in the market and driving sales growth.
- Collaborate with the Aftersales Marketing Coordinator to define business plans and strategies for the accessories business.
- Analyze market trends and competitors' offers to identify opportunities for growth and improvement.
- Manage the launch phase for new products, activating various marketing channels and analyzing business cases.
- Design and implement marketing and communication tools to increase product awareness and sales efficiency.
- Develop sales and promotions plans to achieve targets and sustain accessory sales.
- Define pricing strategies for accessories in collaboration with the Spare Parts Pricing Strategy Specialist.
- Develop media plans, events, and PR activities in collaboration with the Aftersales Marketing & Communication Specialist.
- Manage digital tools and IT projects related to accessories, such as the Car Configurator and Loom.
- Monitor sales performances for accessories and develop countermeasures when necessary.
- Plan and monitor budget expenses to support accessory business.
- Support Regional Offices and Dealers' Network in activating local events and marketing programs.
- Support Aftersales Supply Chain in forecasting exceptional volume increases for accessories.
- Participate in Group meetings and projects to create synergies with other brands for accessories-related topics.
About you
- University Degree in Economics and/or Marketing
- Passionate about cars and the automotive industry.
- Minimum 5-7 years' experience in Automotive, preferably in Accessories/Product Marketing.
- Fluent English, Italian, and German will be considered a plus.
- Project management and target-oriented skills.
- Strong analysis skills and experience with main tools (SAP, Excel, Microstrategy, Salesforce).
- Problem-solving attitude.
- Strong team work approach.
- Communication and relational skills.
- Availability to travel.
What we offer
- Flexible working arrangements.
- Holistic Well-Being program.
- Parenthood program.
- Specific job posting for internal employees.
- Access to qualified Learning paths.
- Development programs.
If you're interested in taking on this exciting challenge, please submit your application by the end of February 15th. Our employee referral program is also in place, so please be aware of that when sharing the link to this position.
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