Strategic Product Marketing Manager
2 settimane fa
**Mission Statement**
As a Product Manager at Davines Italia Spa, you will play a crucial role in ensuring the competitiveness of our haircare and skincare brands. This will involve collaborating with the Brand Manager to define business plans and supporting product development processes.
**Key Responsibilities**
- Define the business plan and potential of new products, product families, or brands
- Create specific product briefs for design and development
- Manage product development, working closely with all involved departments
- Support the definition of the Marketing mix for each new product, product family, or brand
- Identify and produce communication assets to promote the right positioning of our brands or products in all channels
- Manage marketing deliverables for new products, product families, or brands
- Analyze competitors and customer insights
- Analyze sales forecasts and relevant financials, and report on product sales
**Requirements**
- 2-3 years of experience in a similar role and environment
- Bachelor's or Master's degree in Marketing, Economics, or related fields
- Brand awareness and knowledge of the marketing mix
- Proven experience of cross-functional processes in product development
- Clear understanding of Go-to-Market processes
- Experience in the professional hair industry or similar is a plus
**What We Offer**
We celebrate diversity and inclusiveness at Davines Italia Spa. We do not discriminate in employment based on race, religion, sex, national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, or other non-merit factors.
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