Global Employer Branding Strategist

2 settimane fa


Ferrara, Emilia-Romagna, Italia Ferrero Spa A tempo pieno

Job Summary

The Director, Employer Branding will drive the development and implementation of the global talent attraction and acquisition strategy for Ferrero, positioning the company as a leading Employer of Choice. This role will oversee the creation of a comprehensive Employer Branding strategy, leveraging social media, content development, and HR technology to engage with global talent.

Responsibilities

  • Develop and implement the global talent attraction and acquisition strategy
  • Define and provide guidance for Ferrero's Employer Branding strategy
  • Collaborate with leaders from HR, Corporate Communications, and the broader Ferrero ecosystem
  • Manage social media channels, moderate content, and provide guidelines
  • Develop key performance indicators (KPIs) to measure the effectiveness of the employer branding strategy
  • Research external benchmarks and best practices to ensure Ferrero's market position
  • Define the communication plan to increase employee awareness and engagement

Requirements

  • Proven ability to serve as a trusted advisor and counselor to senior leaders
  • Strong interpersonal skills, including communication, coaching, and providing feedback
  • Demonstrated problem-solving and decision-making skills
  • Ability to manage and measure the ROI for marketing campaigns with data and analytics
  • Fluency in Microsoft Office programs, including Word, Excel, and PowerPoint
  • 10+ years of relevant brand strategy, social media, and content marketing experience in the CPG industry

Equal Opportunity Employer

Ferrero is an equal opportunity employer. We are committed to equal employment opportunity for all individuals and to comply with all laws and regulations related to equal employment opportunity.



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