Content Supply Specialist
2 settimane fa
About the Role
The Marketing Department at BYD Italy is responsible for developing tailored marketing strategies to drive business objectives and performance. This position requires a content executive to collaborate with the marketing team in BYD Italy, focusing on managing creative supply for full-funnel paid media campaigns.
Key Responsibilities
- Content Supply: work with the content creation team and paid media team to ensure correct formats are created and delivered on time for paid media campaigns.
- Feedback on creative performance and work with the content team to optimize creative for better performance.
- A/B Creative testing: work with the paid media team to set up creative testing, improving paid media campaign performance in driving web traffic and lead generation.
- Collaboration: work closely with internal teams and the dealer network to ensure consistent and impactful communication.
- Analysis and Optimization: collaborate with the wider marketing team to analyze content performance and propose recommendations to optimize engagement and conversion on creative aspects.
Required Skills and Qualifications
- Minimum of 2 years of experience in creative supply/account management.
- Strong understanding of trends and best practices in digital marketing and content.
- Understanding of paid media campaigns and setup.
- Ability to work in a team, manage multiple projects, and analyze/report on content performance.
About BYD
Established in February 1995, BYD Group is a leading multisector high-tech company focused on innovation and development in automobiles, rail transit, renewable energy, and electronics. BYD leverages over 40 subsidiaries and 700,000 employees worldwide to actively drive the implementation of comprehensive zero-emission and emission reduction solutions.
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