Business Data Analyst
2 giorni fa
We are seeking a highly motivated and experienced Business Data Analyst - CRM to join our team at Venchi. As a key member of our CRM team, you will drive the strategic objectives of the company by leveraging data analytics and fostering a data-driven culture.
Key Responsibilities:- Participate in agile CRM meetings to define and prioritize the most impactful analyzes to achieve strategic objectives.
- Develop comprehensive analysis to achieve the objectives set during the sprints, ensuring clarity in macro-objectives.
- Interpret the results of the analysis and recommend the best next actions for the company.
- Collaborate with data scientists and data engineers as needed to evolve analysis into more complex models or use artificial intelligence.
- Promote a data-driven culture within the CRM team.
- Support BI champions in using existing BI reports or creating new ones.
- Using a data-driven approach, identify and create new customer segments for new marketing campaigns.
- Become a champion in the adoption of the company Customer Data Platform - D365 customer insight data.
- Master's Degree in STEM disciplines (Statistics, Mathematics, Engineering).
- In-depth knowledge of SQL and scripting languages (e.g., Python) for data analysis and manipulation.
- Proficient in big data analysis.
- Proficiency in using Power BI for creating interactive dashboards and reports.
- At least 2 years of experience in CRM data analytics in a retail company or consultancy company on projects for retail customers.
- Proven experience working in cross-functional/agile teams (including data scientists, data engineers, and business stakeholders).
- Fluent in Italian and English.
- Familiar with generative AI tools (e.g., ChatGPT).
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