Hematology Portfolio Manager

2 settimane fa


Roma, Lazio, Italia Pfizer A tempo pieno
Job Title: Hematology Brand Manager

We are seeking a highly motivated and enthusiastic Country Brand Manager to focus on the Hematology portfolio, reporting directly to the Marketing Lead.

Key Responsibilities:
  • Develop and own the local launch strategy and overall objectives for Hematology in Italy, as well as the commercial tactical plan for the whole hematology portfolio.
  • Support the development and implementation of strategically and cross-functionally aligned customer-focused brand plans, programs, and initiatives for the local market to ensure Pfizer meets Brand Revenues and Profit goals.
  • Support the development of brand operating plans, working together with all relevant functions in the identification of customer needs, critical success factors, and brand opportunities and issues, and in the definition of all brand programs and initiatives with clear objectives, resources, and KPIs.
  • Patient advocacy activities in close collaboration with relevant functions, including PA, Communication dept, Patient Advocacy, H&V, and Health Solution Lead.
  • Meetings and congress strategy and management.
  • Closely cooperate with FF and Medical to effectively coordinate the implementation of brand plans through the development of specific plans of action, implementation of activities, attendance at major programs, leading of brand workshops during cycle meetings, etc.
  • Work closely with the ICO team to deliver on our market responsibilities, including input to ICO strategy, content, and initiatives.
  • Ensure that all brand plans and activities are in full compliance with Pfizer SOPs, laws, and regulations.
Requirements:
  • University Degree (scientific or economic).
  • 3-year experience in marketing.
  • Knowledge in Specialty Market and Products.
  • Experience with matrix organization working.
  • Fluency in Business English and Italian.
  • Good knowledge of computer skills and web marketing.
  • Expertise/attitude to public speaking.
  • Business Acumen - understanding of revenues drivers for the brand in local Country.
  • Adherence to Pfizer Values: Courage, Excellence, Equity, and Joy.
Contract Type for External Candidates:

Fixed Term Contract (9 months).

Deadline to Apply:

Oct 31, 2024.



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