Digital Acquisition
3 settimane fa
About The Role
As a key member of our team, you will be responsible for driving demand and promoting our app and website across Italy and the DACH countries (Germany, Austria, Switzerland). Your primary focus will be on managing performance marketing budgets, optimizing their impact and ROI, and monitoring the performance of our digital campaigns.
Key Responsibilities
- Manage performance marketing budgets and optimize their impact and ROI in sync with the Central Team
- Monitor the performance of our digital campaigns, including PPC (Google, Bing), Paid Social (Facebook, Insta, TikTok), App Marketing (Google, Apple, Networks), and Retargeting (Criteo)
- Hold regular meetings with external agencies and the Central Team to discuss campaign performance and strategy
- Coordinate with stakeholders (Brand team, Offer team, and Agencies) to produce effective content that drives campaign success
Your Profile
- 5 years' higher education and at least 3 years' experience in acquisition marketing (agency or advertiser)
- Extensive knowledge of the web and mobile focus over the last 3 years
- Good command of digital levers, including Social Media (Meta, TikTok campaigns) and Google environment (Adwords, Youtube)
- Proficiency in Italian and English, with German and French as a plus
- Strong analytical skills, with the ability to monitor results and make recommendations
- Able to work in a fast-paced environment and adapt to new challenges
What We Offer
- A competitive fixed salary, bonus, and equity package
- A flexible working environment, with opportunities to work from home
- A range of lifestyle benefits, including health insurance and access to the Calm app
- A highly inclusive and supportive team culture
- Opportunities for growth and development, with a focus on individual development and ambition
About TheFork
TheFork is a leading restaurant booking platform across Europe, with a strong focus on innovation and customer experience. We believe in the power of food to bring people together and are committed to delivering exceptional results for our customers and partners.
Join Our Team
At TheFork, we are passionate about delivering exceptional results and creating a positive impact on our customers and partners. If you are a motivated and talented individual with a passion for digital marketing and customer experience, we would love to hear from you.
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