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Global Digital Campaign Manager

1 settimana fa

Milano, Lombardia, Italia HuFriedyGroup A tempo pieno

About Our Team

We are seeking a Global Digital Campaign Manager to join our EMEA marketing team. This individual will be responsible for developing and executing comprehensive digital marketing strategies across the EMEA region.

Key Responsibilities

  • Develop and implement the group's digital marketing strategy for the EMEA region in alignment with overall marketing objectives and business requirements
  • Conceptualize, plan, and execute targeted digital campaigns across various platforms and channels
  • Manage and regularly update all company websites within the group's portfolio
  • Lead the digital lead generation process, including capturing, qualifying, and managing leads within our CRM system
  • Manage the company's e-commerce platform, optimizing product listings, user experience, and conversion rates
  • Support and coordinate digital marketing campaigns for dealer e-commerce platforms to ensure consistent brand representation and maximize sales performance
  • Oversee external creative agencies and contractors involved in digital content creation and delivery
  • Collaborate closely with regional Marketing Managers and Product Managers to develop effective digital campaigns and content
  • Support the development of digital sales tools and enablement materials to enhance sales effectiveness across various channels
  • Monitor digital marketing and e-commerce performance metrics and prepare regular reports on campaign effectiveness
  • Stay current with digital marketing trends and technologies to continuously improve our digital presence

Requirements

  • Proven experience (5+ years) in digital marketing roles, preferably within a multinational environment
  • Strong understanding of digital marketing channels including SEM, SEO, email marketing, social media, and content marketing
  • Experience managing website content and development projects
  • Significant experience with e-commerce platforms and digital marketplace optimization
  • Knowledge of e-commerce best practices and conversion rate optimization techniques
  • Experience supporting dealer/partner e-commerce networks and channel marketing
  • Proficiency with CRM systems and lead management processes
  • Demonstrated ability to develop and execute successful digital marketing campaigns
  • Strong analytical skills with experience in digital marketing and e-commerce analytics tools
  • Excellent project management abilities, including managing external agencies and contractors
  • Outstanding communication and collaboration skills to work effectively with cross-functional teams
  • Creative mindset balanced with data-driven decision-making approach
  • Fluent English required; additional European languages highly beneficial