Strategic Marketing Lead

3 settimane fa

Mozzo, Lombardia, Italia Kerry A tempo pieno

Key Responsibilities:

As a Marketing Manager at Kerry, you will be responsible for developing and executing strategic marketing plans to drive business growth in the Italian market. Your key responsibilities will include:

Strategic Planning:

• Identifying business opportunities and priorities in close cooperation with the Sales Director

• Feeding the Account Plans for top customers with insights based on market, products, and brands analysis

Customer Engagements:

• Execute customer engagements with the prioritized Italian customers, including face-to-face meetings and presentations

Marketing Activation:

• Prepare detailed analysis and marketing activation plans for the top customers in close cooperation with the commercial team and R&D team

• Collaborate with Sales director and R&D lead to plan and execute Food marketing activation initiatives and innovation launches for South Europe

Knowledge Sharing:

• Actively facilitate the sharing of knowledge, insights, success stories, and other information across teams within BU (South Europe) and with Europe marketing & strategy teams

Brand Management:

• Build and strengthen the Kerry brand and reputation in the territory through execution of marketing activation initiatives and local communications and events

Requirements:

• Bachelor's Degree in marketing, business, food science, or related field

• Minimum 4 years' experience in strategic or activation marketing, ideally in the food and beverage industry

• Italian first language, fluency in English

Personal Competencies:

• Strong leadership and team management skills

• Strong organizational and planning capabilities

• Excellent project management capabilities, including management of multiple stakeholders

• Ability to understand business relevance of marketing activities

• Good communications and presentation skills, and a talent for sharing information with relevant stakeholders

• Ability to quickly grasp and become proficient in new concepts, ideas, technologies, markets, tools, and ways of working

• An enthusiastic attitude towards effectively interacting with many different functions and serving as an active participant on a multinational, multi-functional team

• Good knowledge of quantitative and qualitative analysis methodologies, interpreting and presenting findings in a clear, concise manner, including the creation and use of tables, charts, and graphics to summarize results

• A passion for product concepts ideation in Food and Beverage

Travel:

up to 30%

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