Digital Marketing IT Specialist for Large-Scale Events
5 giorni fa
About the Role
The Milano Cortina 2026 Organizing Committee is seeking a highly skilled IT Application Digital Marketing Specialist to join our team. As a key member of the IT Application team, you will be responsible for developing, implementing, and managing digital marketing strategies with a focus on CRM and processes related to lead generation, retention, and conversion (upsell and cross-sell).
Key Responsibilities
- Manage and optimize the company's CRM system to enhance lead generation, customer retention, and conversion processes (upsell and cross-sell).
- Collaborate with the Digital Marketing team to develop and monitor multichannel campaigns (email, social media, mobile, web) aimed at increasing engagement and improving the customer journey.
- Develop and implement dashboards and reports to monitor campaign performance, analyze customer behavior, and optimize marketing strategies.
- Work closely with IT development teams to ensure the proper integration and functioning of marketing applications, CRM, and other digital technologies.
- Monitor and manage marketing automation campaigns (e.g., lead nurturing, marketing automation).
- Analyze data from digital channels and the CRM to identify opportunities for improvement and growth.
- Ensure compliance with data privacy regulations (GDPR) in all CRM and digital marketing activities.
Requirements
Bachelor's degree in Computer Science, Marketing, Engineering, or a related field.
At least 3 years of experience in a similar role, preferably in Digital Marketing or IT Digital Application.
Strong experience with CRM platforms (e.g., Salesforce, HubSpot, Microsoft Dynamics) and marketing automation tools.
Advanced skills in data analysis and experience using reporting tools (e.g., Google Analytics, Power BI, Tableau).
Solid understanding of lead generation, retention, and conversion processes (upsell and cross-sell).
Proven ability to manage digital and cross-functional projects.
Knowledge of GDPR regulations and best practices for data management.
Excellent communication and teamwork skills.
Fondazione Milano Cortina 2026 is committed to building an inclusive and diversified working environment, striving to guarantee equal opportunities for all workers (L.903/77) and promote the integration into its workforce of persons with disabilities (L.68/99).
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