Pharmaceutical Market Insights Analyst
7 giorni fa
The Pharmaceutical Market Insights Analyst role at Datwyler Healthcare offers a unique opportunity to drive strategic growth through market analysis and intelligence. As a key member of our commercial development team, you will contribute to informing our go-to-market strategy, new product launches, and market expansion initiatives.
About the Role:
- Conduct comprehensive research on pharmaceutical market trends, customer needs, and emerging opportunities in Europe, US, and China.
- Analyze competitor strategies, product portfolios, and market presence to provide actionable insights to the commercial and leadership teams.
- Support business development initiatives by generating data-driven recommendations for new product launches and market expansion.
Key Responsibilities:
- Market Analysis: Monitor global and regional trends in pharmaceutical packaging, including regulatory changes, technological innovations, and shifts in customer demands.
- Competitor Analysis: Analyze competitor strategies, product portfolios, and market presence; deliver regular reports to track competitive movements and industry benchmarking.
- Market Intelligence: Generate actionable insights to guide the company's go-to-market strategy, new product launches, and market expansion initiatives.
- Digital Marketing Integration: Use gathered insights to inform digital marketing and communication strategies, supporting business development initiatives within HubSpot for optimized customer targeting, engagement, and lead qualification.
- Collaboration: Work closely with sales, marketing, product management, and leadership teams to ensure alignment between market data and business strategies.
Requirements:
- Bachelor's degree in Business, Economics, Marketing, or a related field (Master's degree preferred).
- 3-5 years of experience in market analysis, business intelligence, or a similar role in the pharmaceutical or healthcare industry.
- Strong understanding of the pharmaceutical sector, especially in packaging solutions, is a plus.
- Experience with analytical tools and software (e.g., Excel, Power BI, Tableau) and familiarity with HubSpot.
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