Digital Media Operations Manager

4 settimane fa


Milano, Lombardia, Italia Publicis Media A tempo pieno

Job Title: AD Tech Lead


As a key member of our team, you will be responsible for ensuring seamless execution of programmatic campaigns and initiatives. This includes managing the Ad Tech stack and platform architecture definition, execution, evolution, and new features.

Key Responsibilities:

  • Identify and assess relevant data partners and solutions in the market, guiding clients and internal teams through evaluations and onboarding.
  • Take our solutions to clients, working with client leads and specialists leads on winning and delivering new business.
  • Track technical aspects of ad performance to analyze and recommend ad-related product optimizations.
  • Lead Ad Tech stack integrations (DSP, DMP, SSP, ad servers, site analytics) across all brands and properties.
  • Act as the primary point of contact for project issues and/or troubleshooting regarding Ad Tech platform integrations.
  • Design and implement Ad Tech improvement plans with Product, Ad Operations teams, and third-party vendors.
  • Support contract negotiation with Ad Tech vendors and train internal teams on new Ad Tech capabilities.
  • Use data analysis to address problems and find solutions that often involve multiple stakeholder teams and span across departments.

About the Role:

This is an exciting opportunity to join our team as an AD Tech Lead in our Milan offices. Reporting to the Head of eCommerce & Martech, you will be responsible for ensuring a seamless execution of programmatic campaigns and initiatives, managing Ad Tech stack and platform architecture definition, execution, evolution, and new features.

Requirements:

  • Appropriate years of experience (8+) in product management, digital media operations or as a programmatic lead.
  • Extensive knowledge of digital media landscape and AdTech (e.g. Identity resolution, DSPs, programmatic media, premium digital video, performance advertising, adops, adserver solutions).
  • Experience building and deploying GTM strategies, with an emphasis on packaging, positioning and messaging.
  • Experience dealing with results, metrics and data management and a desire to create and build new processes.
  • Knowledge of Cloud Based Solutions: Google Cloud Platforms, Amazon Web Services is considered a plus.
  • Demonstrated success in building and managing complex business processes across multiple internal teams in a high-growth environment.
  • Possess analytical and quantitative skills with an ability to use data and metrics to back up assumptions, develop business cases, and complete root cause analysis.


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