Marketing Manager

The Marketing and Communications Manager is a key member of our team, responsible for creating and executing property-level communications to our customers. Under the leadership of the Director of Sales & Marketing, this role promotes on-brand messaging to customers through traditional, digital, and social media channels, with the goal of enhancing the image of the hotel.

• Develop and execute annual marketing plans to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Sales & Marketing, and cluster marketing and ecommerce teams.
• Partner with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
• Act as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
• Manage F&B media schedules and verify prompt settlement of accounts.
• Partner with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups.
• Execute email marketing and display advertising.
• Maintain frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
• Verify all advertising for the hotel in digital channels is in alignment with brand voice.

Education and Experience Required: 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred.

CORE WORK ACTIVITIES

Hotel Marketing and Advertising

Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Sales & Marketing, and cluster marketing and ecommerce teams.

Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.

Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.

Manages F&B media schedules and verifies prompt settlement of accounts.

Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups.

Executes email marketing and display advertising.

Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.

Verifies all advertising for the hotel in digital channels is in alignment with brand voice.

Social Media Content Management

Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).

Develops and executes promotions campaign in F&B, weddings, spa, rooms, and conferences through relevant digital and social media channels.

Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.

Public Relations and Visual Asset Management

Develops a comprehensive PR plan per quarter along with agency and executes post sign-off from GM.

Maintains a comprehensive list of local media contacts, with particular emphasis on food critics and bloggers.

Manages assigned accounts as per the media account management system.

Writes and distributes all press releases for property events, promotions, and outlets.

Manages the execution of hotel-sponsored events, community/government relations activities, and press promotional activities.

Supports pull-through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.

Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.

Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).

Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.

Supports the coordination of photography for F&B advertising, collateral, and public relations purposes between the hotel, advertising agency, and the regional field marketing teams.

Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.

Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.

Direct Marketing and Collateral Development

Coordinates and executes Hotel and F&B printed materials.

Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.

Assists in the production of all property, F&B display, and temporary signage in hotel public areas.

Promotes collection of competitors' collateral and publicity on a monthly basis.

Manages the execution of F&B direct marketing activities.

Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).

General

Assists and manages the development, coordination, and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.

Helps with the publication of hotel's newsletter(s).

Supports communications duties and functions as deemed necessary.

Assists in the liaison and execution of joint F&B promotions.

Works with eCommerce to verify the Hotel's website and related websites are updated on a regular basis.

Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.

Provides training and marketing leadership and acts as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.

Coordinates with property and above-property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.

Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.

Equal Opportunity Employer

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

About EDITION Hotels

EDITION Hotels combine the visionary genius of boutique hotelier Ian Schrager, the service delivery of a world-class luxury hotel, and the global reach of Marriott International to create an entirely new experience in the world of hospitality. EDITION delivers the best of both worlds in a delicate balancing act - polish with personality, perfectionism with individualism, and comfort with charisma and charm. The brand targets sophisticated, knowledgeable consumers who understand quality, originality, design, and service excellence, but who want it without limitations - breaking the bounds of convention and demanding an attitude and a feeling wrapped in a package that showcases the exceptional.

But to create this magical experience, we need you. We are looking for outgoing, authentically amazing people who are looking for a place to work that inspires them, challenges them, and makes them proud to come to work. A place where service comes from the heart, not from a handbook. A place that delivers a never-ending theatrical performance that continuously delights and enchants each and every one of our guests.

We invite you to join us today. In joining EDITION, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

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