Programmatic Advertising Specialist
1 settimana fa
About Us:
Procter & Gamble is a multinational consumer goods corporation with a strong portfolio of trusted, quality, leadership brands. Our community includes operations in approximately 70 countries and more than 100 thousand employees worldwide.
Job Summary:
We are seeking a highly skilled Programmatic Advertising Specialist to join our team. As a Programmatic Advertising Specialist, you will be responsible for executing digital media campaigns on time and with internal controls, constantly looking for alliances and efficiencies across brands' media plans & vehicles (social, i-video, search).
Key Responsibilities:
- Design programmatic campaign strategies
- End-to-end execution of programmatic buys: understanding targets and business objectives
- Setup, launch, trafficking, and optimizing of campaigns in the media buying platforms (DSPs)
- Ability to recommend an appropriate mix of strategies and tactics inside the DSP to help drive delivery KPIs and specific media targets (brand awareness, engagement, or conversions goals)
- Manage day-to-day optimizations, pacing, and reporting of campaigns, forecasting media spends and KPIs goals
- Prepare deliverables and reports around pacing, optimization, and testing analyses
- Bringing innovative ideas about campaign's strategies and stay ahead of the competition by analyzing, keeping pace, and regularly documenting Programmatic industry trends
- Ensure quality in Digital Programmatic campaigns' executions (brand awareness and performance), lead end-to-end process (stay in sync with timings) & achieve briefed objectives
- Connects externally to get in touch with industry & consumers trends
- Work together with Marketing Technologist to enable deliver a consumer-centric data strategy. Understand basic data structure, business fit, and flows across involved systems
Requirements:
- Mandatory programmatic campaigns' management (set up, optimization & reporting) in Digital Agency / eCommerce / Start up
- Preferable experience working with Consumer Packaged Goods' companies is highly appreciated
- Accountable, Independent, Organized, Curious, Dedicated, Analytical
- At Least Intermediate English level
- Mandatory, Microsoft Office Package. Programmatic Buying Platforms such DV360 or The Trade Desk
- Preferable, Adserving & Audit Tools' management (Flashtalking, MOAT, Nielsen DAR) is a plus
Job Schedule:
Full time
Job Number:
R
Job Segmentation:
Experienced Professionals (Job Segmentation)
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