Pomellato CRM Manager EMEA Role
4 settimane fa
About the Role
Pomellato S.P.A. is seeking a skilled CRM Manager to join our dynamic EMEA team in Milan. As a CRM Manager, you will play a crucial role in managing our Customer Relationship Management system for all retail across Europe.
Key Responsibilities
- Develop and execute CRM strategies to drive customer acquisition, retention, and loyalty
- Utilize CRM software to segment customer databases and target specific customer groups with tailored marketing campaigns
- Analyze customer data to identify trends, preferences, and opportunities for personalized marketing initiatives
- Collaborate with cross-functional teams, including Marketing, Sales, and Retail Operations, to align CRM initiatives with business objectives
- Design and implement customer loyalty programs to incentivize repeated purchases and foster long-term relationships with customers
- Monitor and evaluate the performance of CRM initiatives, utilizing key performance indicators (KPIs) to measure success and identify areas for improvement
Requirements
- Master's degree in Marketing, Business Administration, or related field
- Proven experience (5+ years) in CRM management, preferably within the luxury retail industry
- Proficiency in CRM software, such as Salesforce, Microsoft Dynamics, or SAP CRM
- Strong analytical skills, with the ability to interpret complex data and derive actionable insights
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams
- Strategic thinker with a results-oriented mindset and a passion for delivering exceptional customer experiences
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