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EMEA Digital Marketing Manager

1 settimana fa

Milano, Lombardia, Italia HuFriedyGroup A tempo pieno

About Us

HuFriedyGroup is a leading global manufacturer of dental equipment and consumables. Our company has a strong presence in over 100 countries and a rich history spanning over 130 years.

Job Summary

We are seeking an experienced EMEA Digital Marketing Manager to join our marketing team. The successful candidate will be responsible for developing and executing comprehensive digital marketing strategies across the EMEA region, aligned with our overall marketing objectives and business goals.

  • Develop and implement the group's digital marketing strategy for the EMEA region.
  • Conceptualize, plan, and execute targeted digital campaigns across various platforms and channels.
  • Manage and regularly update all company websites within the group's portfolio.
  • Lead the digital lead generation process, including capturing, qualifying, and managing leads within our CRM system.
  • Support and coordinate digital marketing campaigns for dealer e-commerce platforms to ensure consistent brand representation and maximize sales performance.
  • Oversee external creative agencies and contractors involved in digital content creation and delivery.
  • Collaborate closely with regional Marketing Managers and Product Managers to develop effective digital campaigns and content.
  • Monitor digital marketing and e-commerce performance metrics and prepare regular reports on campaign effectiveness.

Requirements

To succeed in this role, you must have:

  • At least 5 years of experience in digital marketing roles, preferably within a multinational environment.
  • Strong knowledge of digital marketing channels, including SEM, SEO, email marketing, social media, and content marketing.
  • Proven track record of managing website content and development projects.
  • Significant expertise with e-commerce platforms and digital marketplace optimization.
  • Familiarity with e-commerce best practices and conversion rate optimization techniques.
  • Experience supporting dealer/partner e-commerce networks and channel marketing.
  • Proficiency with CRM systems and lead management processes.