Marketing Director Italy

3 settimane fa

Milano, Lombardia, Italia Barry Callebaut Manufacturing Iberica SA. A tempo pieno

At Barry Callebaut, we are committed to transforming the cocoa and chocolate industry through our innovative products and services. As the leading manufacturer of high-quality chocolate and cocoa products, our actions shape the future of our industry. We are a business-to-business company, serving the entire food sector, from cocoa beans to fine chocolate products. Our purpose is to do well by doing good and reinvest in the communities we operate in. With a long-standing commitment to sustainability, our goal is to create a sustainable cocoa and chocolate future. Headquartered in Zurich, we have more than 12,000 passionate employees working in over 40 countries worldwide.

Key Responsibilities:

  • Lead the planning and implementation of all marketing activities in the Italy Country Cluster to promote and grow our brand and product portfolio towards different customer types. This role requires a passion for customer proximity, consistent excellence in execution, and a commitment to creating bespoke customer experiences.
  • Directly report to the Managing Director of the Italy Cluster and have a dotted line to the VP Marketing Western Europe.
  • Member of the Italy commercial leadership team and key contact for global brand and regional marketing teams.
  • Lead and develop Italy Marketing Managers, manage the marketing budget, and collaborate with local agencies.
  • Work location: 80% - Travel: expected 20%.
  • Based in Milan - Italy.

Main Responsibilities & Scope:

  • Develop and implement comprehensive marketing plans that align with the company's business & marketing strategy and the cluster growth objectives. Member of the Cluster Leadership team. Main contact to Global/Regional Marketing.
  • Collaborate with global market intelligence to generate actionable customer insights, competitive mapping, and market trends.
  • Own the 12-month rolling Marketing Plan for the Cluster, manage the Product Portfolio, and identify gap filling/innovation needs.
  • Ensure all marketing activities are executed to the highest standard, monitor & report performance in collaboration with Sales.
  • Owner of the Cluster Marketing budget.

Customer Engagement for Industrial Key Accounts:

  • Cultivate a deep understanding of our customers through market research, customer feedback, and engagement initiatives.
  • Foster strong relationships with key customers and stakeholders to better understand their needs and preferences.
  • Support customer-specific innovation initiatives to grow their business. Collaborate with product development teams.
  • Organize bespoke events & memorable experiences to deepen customer relationships.
  • Support regional content creation and implement customer-centric marketing campaigns that enhance customer satisfaction.

Brand & Product Marketing to Artisans:

  • Collaborate with global brand, regional marketing, and agency teams to activate local communication channels and optimize content for local relevance. Create well-selected and targeted local campaigns and customer experiences on fairs & events.
  • Manage strategic partnerships with distributors, influencers, and industry partners to leverage digital campaigns.

Trade Marketing to Distributors & Marketplaces:

  • Build and execute a brand activity plan for distributors in priority segments.
  • Lead marketing initiatives for strategic distribution partners based on Joint Business Plans.
  • Support ecommerce sales with strong digital product & activation assets.

Requirements:

  • Master degree or equal by experience.
  • 10+ years of experience in Marketing roles in B2B/B2C, preferably in Food & Beverages in an international context.
  • Language: Local language (native), English (full proficiency). Any other European language is a plus.
  • Strong commercial acumen.

Leadership Competencies & Personal Style:

  • Passion for Food: Naturally curious about products and technologies for food.
  • Customer Focus: Deep commitment to understanding and meeting the needs of customers.
  • Leadership: Ability to inspire, guide, and develop a commercial team towards achieving common goals.
  • Strategic Action Planning: Ability to turn strategy into action plans that align with business goals.
  • Execution Excellence: Proactive, flexible, and hands-on in delivering results consistently.
  • Innovation: Aptitude for creative problem-solving and developing novel marketing approaches.
  • Team Player: Positive mindset and leading by example.
  • Agility: Open to change and ability to adapt. Able to deal with ambiguity and complexity in large organizations.

We are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we've experienced, and how we think. We are committed to nurturing an inclusive environment where people can truly be themselves, grow to their full potential, and feel they belong. #oneBC - Diverse People, Sustainable Growth.

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