Marketing Campaign Planning Manager
4 settimane fa
Marketing Campaign Planning Manager Job Description
The Marketing Campaign Planning Manager will be responsible for planning and implementing marketing guidelines and delivering assets for the Southern Europe and Emerging Markets cluster.
Key responsibilities include:
- Identifying EAF guidelines and adapting them to each market of the cluster
- Briefing external or internal suppliers to create local content for the cluster
- Coordinating marketing campaigns with the marketing team and ensuring the quality of deployment
- Relaying information to all teams and being responsible for the strategy and implementation of each promotional moment
Key Missions
Mission 1: Project Manager Marketing Campaigns
Plan, develop, and animate comprehensive marketing campaigns across key markets in line with the allocated budget
Collaborate with internal stakeholders to define campaign objectives, target audience, messaging, and desired outcomes
Monitor campaign performance and track key metrics to evaluate effectiveness
Mission 2: Coordinate, Implement Guidelines, and Deliver Content
Identify content and guidelines from EAF markets and implement them on each market according to the strategy
Produce and distribute marketing materials, animations plans, and assets, and guarantee the quality check on deployment
Mission 3: Create Local Content
Identify local needs according to the marketing plan and strategy
Create local content when it concerns at least two markets
Creation of effective communication assets/materials according to respective channels for local teams
Mission 4: Coordination and Accountable of Smooth Adaptation and Implementation
Responsible for all marketing implementation, adaptation, and creation for key promotional moments
Ensure the quality check on deployment per market
Lead the mobilisation/animation moments and presentations for each promotional moment
Profile Requested
University degree, proven marketing qualifications, and successful work experience(s) abroad
6-8 years' experience in marketing/planning campaign with experiences in multicultural environment
Skills Requested
Marketing tools and methods, market understanding & analytics, creative, organisational skills, and ability to interact with many departments and teams with different cultures
Written communication skills, analytical methods, creativeness, problem-solving, performance and results-driven, agile and proactive mind-set to drive innovation, good interpersonal relationships, strong attention to detail, and ability to multi-task and work to deadlines
Technical Skills (Tools...)
Advanced in ppt and excel and briefing competences
Languages
English, French (Italian and Spanish as a plus)
Behaviour
Entrepreneurial spirit, resilient, go-getter, persistent & demanding, open-minded, team player
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