Marketing Specialist

2 settimane fa

Roma, Lazio, Italia Coatue Management L.L.C. A tempo pieno

About the Role:

We are seeking a creative and ambitious Marketing Specialist to accelerate our business expansion in North America.

As a key member of our team, you will be responsible for driving revenue growth for Checkout.com through customer-centric brand, demand-generation, and Account-Based Marketing (ABM) efforts.

You will assist in the implementation of a regional integrated marketing strategy, ensuring effective cross-channel execution.

Key Responsibilities:

  • Develop and execute a comprehensive, cross-channel marketing plan for the US region, driving revenue growth and brand awareness.
  • Co-create and execute region-specific marketing campaigns, placing a strong emphasis on diversified Account-Based Marketing execution.
  • Execute initiatives tailored for our most valued clients, such as showcasing success stories, developing case studies, and conducting interviews with leaders in the payments industry.
  • Contribute to the development of innovative marketing strategies, exploring new approaches, and supporting experimentation to stay ahead in the rapidly evolving market landscape.
  • Use regional insights to develop personalized sales assets, ensuring alignment with our product propositions and the unique needs of key accounts.
  • Assist in the planning, coordination, and execution of regional events and field marketing activities, ensuring they align with overall marketing strategies and objectives.
  • Measure the impact and ROI of marketing activities using tools like Looker, Pardot, Salesforce, 6sense, and Google Analytics.
  • Stay informed about regional market dynamics to ensure marketing efforts align with both global strategies and local preferences.

Requirements:

  • 3-5 years of experience in strategic B2B marketing, preferably in payments, fintech or related sectors, and account-based marketing.
  • Proven track record of using multiple marketing channels, including content creation, events, social media, PR, digital marketing, email campaigns, and more.
  • Independent problem-solving skills, with a self-directed and solution-oriented approach.
  • Project management skills, with experience setting priorities and supporting cross-functional teams to action.
  • Data-driven mindset, with experience using marketing technology tools for performance tracking and ROI analysis.
  • Innovation mindset, with the ability to explore new ideas and support their execution.
  • Collaborative team player, enthusiastic about contributing to a dynamic team worldwide.

What We Offer:

  • An estimated salary of $85,000 - $110,000 per year, depending on experience.
  • A dynamic and inclusive work environment, with opportunities for professional growth and development.
  • The chance to work with a leading fintech company, driving innovation and change in the payments industry.

About Us:

Checkout.com is one of the most exciting fintechs in the world. Our mission is to enable businesses and their communities to thrive in the digital economy. We're building diverse and inclusive teams around the world — because that's how we create even better experiences for our merchants and our partners.

We believe in equal opportunities and want to set you up for success. So let us know in your application if you need anything to make your experience more comfortable. We'll be happy to support you.

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