Data Analyst

15 ore fa

Milano, Lombardia, Italia Boraso A tempo pieno
Descrizione del Lavoro

Noi di Boraso cerchiamo un Data Analyst con esperienza in web analytics per aiutare i nostri clienti a prendere decisioni informate.

Compiti Principali
  • Raccogliere esigenze ed obiettivi dei clienti e del team
  • Definire i KPI e la strategia di misurazione; progettare la raccolta dei dati e la configurazione degli strumenti di web analytics
  • Definire l'architettura dei tracciamenti di web analytics ed implementarla tramite Google Tag Manager e Google Analytics
  • Collaborare con il team di sviluppo alle implementazioni delle attività di tracciamento
  • Impostare eventi e dataLayer
  • Progettare e creare dashboard (Google Data Studio) e documenti di reportistica per l'analisi e la condivisione dei dati con il cliente ed il team
  • Analizzare e monitorare i dati di traffico, di conversione e delle performance delle campagne
  • Analizzare i dati provenienti da Google Analytics e dai vari strumenti di advertising
  • Produrre analisi volte ad individuare e comprendere aree di miglioramento, bottleneck e pain point lungo i customer journey
  • Analizzare i touchpoint degli utenti in modo da comprendere la customer journey, il ruolo e il peso dei canali di comunicazione e advertising
  • Implementare soluzioni di marketing automation
  • Analizzare e segmentare clienti sulla base di dati di vendita tramite analisi RFM o similari
  • Aggiornarsi costantemente su nuovi metodi e strumenti di analisi, tecnologie e regolamentazioni rilevanti per il settore
  • Diffondere cultura su tema web analytics sia internamente sia presso i clienti
Cosa Offriamo
  • Un contratto di lavoro motivante, che valorizza la professionalità e le capacità della persona
  • Un ambiente di lavoro dinamico e collaborativo
  • La possibilità di lavorare in un team di professionisti
  • La partecipazione agli eventi nazionali e internazionali di maggior rilievo
  • Un clima e un metodo di lavoro che premiano la proposta, la ricerca del miglioramento continuo e l'innovazione
Requisiti
  • Almeno 3 anni di esperienza in web analytics
  • Conoscenza di Google Analytics e Google Tag Manager
  • Abilità di analisi e di presentazione dei dati
  • Capacità di lavorare in team e di collaborare con i colleghi
  • Disponibilità a lavorare in un ambiente dinamico e in continua evoluzione

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