Content Strategist
7 giorni fa
Job Description
Publicis Sapient is seeking a seasoned Senior Content Strategist to drive brand messaging across multiple platforms. The ideal candidate will be a strategic thinker with a proven track record in content creation, management, and optimization. This role requires a deep understanding of audience engagement and the ability to extract value from data, integrating it into strategic thinking.
Key Responsibilities
- Lead content audits and gap analyses to identify areas for improvement and growth.
- Translate data insights into strategic content initiatives that drive business impact.
- Utilize data and analytics to measure content performance and make data-driven decisions.
- Develop and execute a comprehensive content strategy that aligns with our business goals and brand identity.
- Collaborate with cross-functional teams to produce business-effective, engaging, and relevant content.
Requirements
- 5-7 years of experience in content strategy, content marketing, or a related role.
- Experience in autonomously managing client requests and supporting new business and pitching processes.
- Fluent in Italian and English, with strong communication and interpersonal skills.
- Excellent project management and organizational skills.
What We Offer
As a Senior Content Strategist at Publicis Sapient, you will have the opportunity to work with a diverse team and drive innovative solutions for premium global brands. Our ideal candidate is someone who can develop strategic plans that integrate new technologies natively into their approach, design strategies that incorporate AI, and leverage channel orchestration and social listening tools to enhance their methods.
Working Languages
The main working languages are Italian and English. Previous working experience abroad will be an advantage. Expertise in the Automotive, Sports, or Entertainment sectors is a plus.
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