Consumer Insights and Analytics Director
4 settimane fa
Job Summary
Imperial Brands is seeking a highly skilled Consumer Insights and Analytics Manager to join our team. As a key member of our Global Insights function, you will play a critical role in driving strategic decisions with a consumer-first approach.
Key Responsibilities
Lead consumer research and data analytics initiatives to inform decisions on pricing, innovation, and brand activities.
Act as a business partner, representing the voice of the customer and consumer in key forums, shaping business strategy with data-driven insights.
Translate business needs into research projects and provide commercially sound, actionable recommendations based on independent data.
Manage and mentor a high-performing team of analysts, ensuring their development and performance aligns with business goals.
Requirements
Proven experience in consumer research, data analytics, and insights within multinational FMCG organizations.
Strong understanding of data-driven decision-making and how insights drive brand, marketing, and product strategy.
Exceptional people management skills, with a track record of leading and developing high-performing teams.
Fluency in English, with Italian language skills being a strong plus.
What We Offer
Imperial Brands offers a comprehensive compensation package with salary, bonus scheme, and many extras, including generous holiday entitlement and hybrid/flexible working opportunities. We are committed to creating an inclusive environment that celebrates and respects difference.
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