Chief Marketing Officer
2 giorni fa
Foodu is a pioneering food e-commerce platform in Italy, revolutionizing the way products are selected for its catalog. Instead of relying on purchasing offices, Foodu empowers consumers to propose and approve products through domestic consumer tests. With a successful crowdfunding campaign on Mamacrowd, primarily backed by its community, Foodu aims to expand its community and revenue. We are seeking an experienced digital marketer to lead our marketing efforts, working closely with the founders.
Job DescriptionWe are looking for a highly motivated and passionate individual who shares our commitment to healthy food and sustainability. The ideal candidate will be able to independently define goals, plan, and execute marketing activities, implementing campaigns and monitoring key performance indicators (KPIs) in a data-driven approach. Our work environment is informal and flexible, prioritizing the well-being and motivation of our team members. We seek an ambitious and creative individual who can grow and engage our community.
Key Qualifications- At least 2 years of experience in growth hacking and marketing for e-commerce
- Proven expertise in leveraging digital community dynamics
- Proficiency in creating and managing social media marketing (SMM), search engine optimization (SEO), and search engine marketing (SEM) campaigns, copywriting, image editing, email automations, and more
- Experience in leading a team and managing team members
- Strong track record of delivering against monthly goals, including spend, customer acquisition cost (CAC), and retention
- Ability to work on both analytical and creative aspects of marketing, developing new organic growth tactics, and using data to optimize channels
- Proficiency in metrics such as customer lifetime value (CLTV), CAC, click-through rate (CTR), churn, and other key performance indicators
- Curiosity about creating models to improve these figures
- Competitive salary with an annual equity/cash bonus
- Opportunity to live in Puglia, a region with a low cost of living and a rich cultural heritage
- Budget for professional development
- Collaborative and dynamic work environment
- Highly skilled teammates and opportunities for growth and development
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