Digital Growth Strategist

2 settimane fa

Milano, Lombardia, Italia Empatica Inc A tempo pieno

About the Role: We are looking for a Digital Growth Strategist to join our team in Milan. As a key member of our marketing team, you will be responsible for developing and executing a data-driven growth strategy that drives interest and engagement across multiple areas of marketing. Your main responsibility will be to own and utilize digital tools to drive interest through the entire marketing funnel, both for the Empatica Health Monitoring Platform and our EpiMonitor product.


Main Responsibilities:



  • Develop and execute a data-driven growth strategy that drives interest and engagement across multiple areas of marketing;
  • Own and utilize digital tools to drive interest through the entire marketing funnel, both for the Empatica Health Monitoring Platform and our EpiMonitor product;
  • Collaborate with the Business Operations team to maintain accurate and automated reporting of KPIs that can be shared with the rest of the business;
  • Work with the Marketing, Product, and Sales teams to create effective assets and content to assist with the above, such as sales enablement material and gated content;
  • Support the Director of Marketing on creating strategic plans for the growth of Empatica.

Requirements:



  • Bachelor's Degree in Marketing/Business/Communication or related discipline;
  • At least 5 years of experience in a growth marketing role;
  • Proficiency in Pardot and other marketing automation platforms;
  • Experience in lead generation, management, scoring, and nurturing, including lifecycle management, conversion rate optimization, technical SEO, and sign-up flows;
  • Fluent in English;
  • Previous proven experience in writing copy or content in English would make you stand out;
  • Strong understanding of email marketing best practices, including segmentation, A/B testing, and deliverability;
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions;
  • Ability to set up analytics dashboards is a plus;
  • Familiar with major ad platforms such as Google Ads, Meta, Reddit, plus knowledge of pixel tracking setups and up-to-date knowledge of privacy;
  • Tech savvy and able to quickly master new tools and platforms.

About Empatica: Empatica is an international environment with offices in Europe and the US, and so we conduct all our work in English. This role will be based in our Milan office, with flexible options for hybrid work. You will join a fast-growing, international, and diverse team of 100+ talented people who care passionately about what we do and the difference we are making in the world.

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