Italian Asset Management Marketing Director

5 giorni fa


Milano, Lombardia, Italia Goldman Sachs Bank AG A tempo pieno
Job Summary
This role will play a key part in shaping the Goldman Sachs Asset Management brand and protecting and growing its reputation. As a strategic marketing leader, you will develop and implement an integrated marketing strategy to drive commercial objectives for the Italy TPW business. You will work closely with the global, regional, and local teams to develop messaging strategy, content creation, digital marketing, paid media, social media, analytics, and design.

The key responsibilities include:
  • Developing and implementing an integrated marketing strategy to drive commercial objectives.
  • Partnering with AM Marketing colleagues to track, manage, and analyze client research.
  • Augmenting regionally planned advertising with locally tailored lead nurture and retention campaigns.
  • Collaborating with Content and Product Marketing to deliver content supporting the TPW marketing and sales plan.
  • End-to-end reporting and measurement of day-to-day and campaign-related marketing impact.


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