Product Marketing Manager Cybersecurity Specialist

2 settimane fa


Milano, Lombardia, Italia Acronis A tempo pieno

Job Description:
Acronis is revolutionizing cyber protection by unifying backup, disaster recovery, storage, next-generation anti-malware, and protection management into one solution.
This solution is enhanced by AI technologies and blockchain-based data authentication, removing the complexity and risks associated with non-integrated solutions.
's innovative and growing business, so we are looking for someone who enjoys working in dynamic, global teams and thrives in a fast-paced and rapidly changing work environment.
As a Product Marketing Manager, you will lead our marketing messaging, positioning, product marketing plan, and GTM execution for one or more of our Security solutions.
Key responsibilities include being a key player on our product marketing team for our Security solutions, supporting solutions including anti-malware, endpoint detection and response (EDR), extended detection & response (XDR), managed detection and response (MDR), email, and cloud application security.
You will be a product expert within the marketing organization for the roadmap, features, functions, use cases, and target users, including the creation and maintenance of a relevant, differentiated, compelling product positioning and messaging framework.
You will be a GTM partner for Product Management counterparts, learning the product business case - including competitive landscape, differentiated technology and capabilities, product roadmap, use cases, and features.
With them, you will bring releases to market, and then help build a product marketing plan that proposes and connects all of the sales and marketing activities needed to hit sales goals - and product targets.
Additionally, you will be a key partner to our marketing campaign leads, working closely with them as they work on ensuring your product is covered in our various global and regional marketing campaigns.
You will develop and execute a marketing plan for your product, working with marcom and cross-functionally to build a comprehensive plan that links launches, campaigns, events, and sales plays with content, coverage, and communications channels - offering a single view to everything done to bring the product to market - and then reports back on the results.
Finally, you will help with the creation and maintenance of the core product marketing collateral, web, and sales enablement toolset, ensuring that all standard assets throughout the funnel are kept up to date, with quality, and following best practices.


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