Epicenter Community Activation Specialist
1 mese fa
Job Description
We are seeking a highly motivated and dynamic professional to lead our brand's presence in Milano.
The ideal candidate will play a key role in building connections within the running community, driving engagement through influencer partnerships, and executing consumer events.
Key Responsibilities:
- Community Development: Build and foster a thriving running community in Milano through events such as demos, clinics, and local sports activities, encouraging participation and engagement.
- Influencer Activation: Scout, recruit, and manage local influencers, creating impactful activation plans that grow our community and amplify our brand message.
- Event Coordination: Organize and manage consumer-facing events, including races, product demos, and partnerships with local businesses, aligning with our brand strategy.
- Trade Support: Develop and implement trade support programs that increase in-store traffic and brand presence. Coordinate on-field activations and maximize store presence through consumer-focused events.
- Social Media Management: Collaborate with the digital team to create and manage social media content that resonates with the local audience. Ensure local channels reflect the brand's values and follow HQ guidelines.
- Partnership Management: Work closely with international athletes, race organizers, and event partners to elevate brand exposure at key races and outdoor sports events.
- Performance Monitoring: Track and analyze community engagement, influencer impact, and event KPIs. Provide regular reports to optimize and refine strategies.
Qualifications:
- At least one year of experience in marketing, community management, or event coordination in the sports or lifestyle sector.
- Fluent in English and Italian.
- Interest in trail running, skiing, or other outdoor sports is a significant plus.
- Extensive knowledge of the Milano running and sportstyle communities, including local crews and clubs.
- Strong understanding of social media trends and how to use digital platforms for brand engagement.
Core Competencies:
- Market Knowledge: Identify emerging market trends and implications for customers and competitors.
- Innovation: Integrate a broad range of ideas and concepts from across multiple industries to create new business models or opportunities.
- Relationship Building: Foster proactive communication between stakeholder groups and leverage differences in power and work styles.
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