Epicenter Community Activation Specialist

1 mese fa


Milano, Lombardia, Italia Salomon A tempo pieno

Job Description

We are seeking a highly motivated and dynamic professional to lead our brand's presence in Milano.

The ideal candidate will play a key role in building connections within the running community, driving engagement through influencer partnerships, and executing consumer events.

Key Responsibilities:

  • Community Development: Build and foster a thriving running community in Milano through events such as demos, clinics, and local sports activities, encouraging participation and engagement.
  • Influencer Activation: Scout, recruit, and manage local influencers, creating impactful activation plans that grow our community and amplify our brand message.
  • Event Coordination: Organize and manage consumer-facing events, including races, product demos, and partnerships with local businesses, aligning with our brand strategy.
  • Trade Support: Develop and implement trade support programs that increase in-store traffic and brand presence. Coordinate on-field activations and maximize store presence through consumer-focused events.
  • Social Media Management: Collaborate with the digital team to create and manage social media content that resonates with the local audience. Ensure local channels reflect the brand's values and follow HQ guidelines.
  • Partnership Management: Work closely with international athletes, race organizers, and event partners to elevate brand exposure at key races and outdoor sports events.
  • Performance Monitoring: Track and analyze community engagement, influencer impact, and event KPIs. Provide regular reports to optimize and refine strategies.

Qualifications:

  • At least one year of experience in marketing, community management, or event coordination in the sports or lifestyle sector.
  • Fluent in English and Italian.
  • Interest in trail running, skiing, or other outdoor sports is a significant plus.
  • Extensive knowledge of the Milano running and sportstyle communities, including local crews and clubs.
  • Strong understanding of social media trends and how to use digital platforms for brand engagement.

Core Competencies:

  • Market Knowledge: Identify emerging market trends and implications for customers and competitors.
  • Innovation: Integrate a broad range of ideas and concepts from across multiple industries to create new business models or opportunities.
  • Relationship Building: Foster proactive communication between stakeholder groups and leverage differences in power and work styles.


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