Procut Specialist

Job Summary

As a Product Specialist at Werfen, you will play a key role in promoting and increasing the value of our solutions for the business line. You will implement a specific marketing plan for the local market and provide continuous support for Sales Management in pre and post-sales activities to achieve company targets and objectives.

Key Responsibilities

• Support the launch of new products within the business line.
• Provide up-to-date marketing information and tools to the Sales department to assist in achieving business goals.
• Create and maintain documentation of business line promotional materials, such as scientific posters, brochures, and flyers.
• Consult scientific literature regarding Werfen products and competitors.
• Prepare technical documentation for tenders and offers.
• Design, plan, and facilitate training courses and clinical training programs for internal and external stakeholders.
• Collect information from scientific events to identify key opinion leaders and reinforce product value and innovative scientific trends.
• Collaborate with the Communication Team to plan, organize, and promote scientific events to strengthen the Werfen brand and solutions.

Requirements

• Bachelor's degree in Science, Medical Biotechnology, or related disciplines.
• Significant experience in Diagnostic systems, molecular diagnostic laboratories, or Sales/Marketing positions within an IVD company.
• Experience in Oncology/Oncohematology is an advantage.
• Knowledge of PCR, Real Time PCR, NGS, and sequencing, as well as software and operating principles of diagnostic instrumentation for molecular biology.

Additional Skills

• Clinical value of an IVD test.
• Good laboratory practices, statistical knowledge, and proficiency in SAP and Office.
• Language: Italian, native; English, level B2/C1.