Creative Director
4 settimane fa
We are seeking a highly skilled Creative Director – Copywriter to lead our copy team and drive the creative vision of our advertising campaigns. The ideal candidate will have extensive experience in copywriting and creative direction, with a strong ability to craft compelling and impactful messages for a wide range of clients.
Key Responsibilities
Lead the creative development of concepts and campaigns from a copy perspective, ensuring consistency in brand messaging across all channels.
Collaborate with the creative team (Art Directors, Designers, Strategists) to generate innovative ideas for advertising campaigns, branding, and digital content.
Supervise the copywriting team, providing guidance, feedback, and ensuring all copy delivers on creative excellence and strategic objectives.
Participate in client briefings and presentations, offering strategic and creative solutions that meet their communication goals.
Stay on top of industry trends, emerging technologies, and cultural shifts to create relevant and timely messaging.
Requirements
7-10 years of experience in copywriting or similar roles, with at least 3 years in a Creative Director position.
Expertise in crafting compelling copy for various mediums, including digital, print, social media, and broadcast.
A diverse portfolio showcasing successful campaigns, from brand strategy to engaging storytelling and persuasive copywriting.
Strong creative leadership skills, with the ability to inspire and motivate a team of writers and creatives.
Exceptional verbal and written communication skills, with the ability to present ideas effectively to both clients and internal teams.
Strategic thinker with strong problem-solving skills and the ability to manage multiple projects under tight deadlines.
Proficient knowledge of English and Italian.
About Us
Mccann Worldgroup is a global marketing company where creativity is at the center and professionals, present in over 100 countries, are united by a common mission: "We help brands play a meaningful role in people's lives". Our work helps brands become part of the popular culture across the world and engage with consumers in their daily lives. We provide an unmatched combination of award-winning creativity, strategic insight and innovation globally, regionally and locally.
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