Digital Marketing Director

6 giorni fa

Milano, Lombardia, Italia HuFriedyGroup A tempo pieno
Job Description

The Digital Marketing Director will play a pivotal role within our EMEA marketing team, reporting directly to the Marketing Director.

This position is responsible for developing and executing comprehensive digital marketing strategies across the EMEA region that align with our broader marketing objectives and business goals.

  • Develop and implement the group's digital marketing strategy for the EMEA region in alignment with overall marketing objectives and business requirements.
  • Conceptualize, plan, and execute targeted digital campaigns across various platforms and channels.
  • Manage and regularly update all company websites within the group's portfolio.
  • Lead the digital lead generation process, including capturing, qualifying, and managing leads within our CRM system.
  • Manage the company's e-commerce platform, optimizing product listings, user experience, and conversion rates.
  • Support and coordinate digital marketing campaigns for dealer e-commerce platforms to ensure consistent brand representation and maximize sales performance.
  • Oversee external creative agencies and contractors involved in digital content creation and delivery.
  • Collaborate closely with regional Marketing Managers and Product Managers to develop effective digital campaigns and content.
  • Support the development of digital sales tools and enablement materials to enhance sales effectiveness across various channels.
  • Monitor digital marketing and e-commerce performance metrics and prepare regular reports on campaign effectiveness.
  • Stay current with digital marketing trends and technologies to continuously improve our digital presence.

Key Responsibilities:

In addition to developing and implementing the group's digital marketing strategy, you will be responsible for leading the digital lead generation process, managing the company's e-commerce platform, and supporting and coordinating digital marketing campaigns for dealer e-commerce platforms.

You will also oversee external creative agencies and contractors involved in digital content creation and delivery, collaborate closely with regional Marketing Managers and Product Managers to develop effective digital campaigns and content, and support the development of digital sales tools and enablement materials to enhance sales effectiveness across various channels.

Furthermore, you will monitor digital marketing and e-commerce performance metrics and prepare regular reports on campaign effectiveness, as well as stay current with digital marketing trends and technologies to continuously improve our digital presence.

Required Skills & Qualifications:

To succeed in this role, you will need proven experience (5+ years) in digital marketing roles, preferably within a multinational environment, and a strong understanding of digital marketing channels including SEM, SEO, email marketing, social media, and content marketing.

You should have experience managing website content and development projects, significant experience with e-commerce platforms and digital marketplace optimization, knowledge of e-commerce best practices and conversion rate optimization techniques, and proficiency with CRM systems and lead management processes.

A demonstrated ability to develop and execute successful digital marketing campaigns is essential, as well as strong analytical skills with experience in digital marketing and e-commerce analytics tools.

You should also possess excellent project management abilities, including managing external agencies and contractors, outstanding communication and collaboration skills to work effectively with cross-functional teams, and a creative mindset balanced with data-driven decision-making approach.

Benefits:

We offer a competitive salary and benefits package, including opportunities for professional growth and development.

As a member of our team, you will have the opportunity to work on exciting projects and contribute to the success of our business.

You will also receive ongoing training and development opportunities to help you achieve your career goals.

About Us:

We are a global leader in the dental industry, dedicated to providing high-quality products and services to our customers.

We pride ourselves on our commitment to innovation, quality, and customer satisfaction, and we are seeking talented individuals to join our team.

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