Trade Marketing Strategist

6 giorni fa


Milano, Lombardia, Italia Mareblu A tempo pieno

About Mareblu

Mareblu is a leading provider of high-quality seafood to consumers. We are passionate about bringing sustainable and delicious products to the market.

We are currently seeking an experienced Trade Marketing Specialist to join our team in Milan. As an interim specialist, you will play a key role in driving demand and visibility for our products across various retail channels.

Key Responsibilities:

  • Trade Marketing Execution: Support and implement trade-led activities, ensuring alignment with commercial and brand strategies.
  • Promotional Strategy: Monitor promotional activities per customer in the GDO channel, optimizing the pack price strategy for maximum impact.
  • Market & Competitor Analysis: Utilize IRI & Nielsen data (including StoreAudit, Foldernet) to track trends, performance, and competitive landscape.
  • POS Material Development: Work with creative agencies to develop and execute in-store marketing materials (displays, profile strips, floor stands, pallets).
  • Sales Collaboration: Provide commercial support for promo evaluation, assortment recommendations, listing plans, and sales strategies.
  • Promo Tracking & Optimization: Manage the Promo Tool, tracking past, ongoing, and future promotions to enhance planning and effectiveness.
  • Customer Planning: Support the development of Customer Plans, translating marketing strategies into tangible customer activations.
  • Sku & Portfolio Optimization: Lead cross-functional teams (Sales, Supply, Finance) to optimize the product portfolio and manage new product development initiatives.
  • Demand & Business Planning: Participate in monthly demand reviews and business product reviews, ensuring seamless coordination across teams.

About You

  • Experienced in Trade Marketing, Category Management, Sales Support, or related fields within FMCG/Retail.
  • Data Analysis Skills - Proficiency in market intelligence tools (IRI, Nielsen) and strong ability to interpret sales and promotional data.
  • Retail & Shopper Knowledge: Understanding of trade marketing strategies, in-store execution, and customer engagement.
  • Project Management: Ability to develop POS materials, track promotions, and coordinate activities across multiple stakeholders.
  • Communication & Collaboration: Strong cross-functional collaboration skills with Sales, Marketing, and Supply Chain teams.
  • Tech & Systems: Familiarity with Promo Tools, Trade Marketing Dashboards, SAP, and CRM/ERP systems is a plus.

What we can offer you

  • A competitive salary and benefits package.
  • Lunch tickets daily
  • 1 day per week of smart working
  • Health Insurance
  • Opportunities for professional development and career advancement.
  • A collaborative and innovative work environment that values sustainability and teamwork.


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