Strategic Media Planner

2 settimane fa


Roma, Lazio, Italia Pandora A tempo pieno
Pandora Media Planner Role

About Us: We are a multinational jewelry company with a presence in over 80 countries. Our expansion plan has strengthened our leadership position, and we continue to innovate and grow.

Purpose of the Role: As a Media Planner at Pandora, you will be responsible for defining and analyzing offline paid media strategies to enhance brand visibility and achieve marketing goals.

  • Key Accountabilities:
  • Develop and implement offline media strategies to increase brand visibility and achieve marketing goals.
  • Manage advertising campaigns across various offline channels, including TV, radio, print, and outdoor.
  • Monitor and analyze the performance of offline campaigns, providing detailed reports and recommendations for future optimizations.
  • Manage the budget for campaigns, ensuring efficient use of resources and constantly monitoring opportunities and optimizations.
  • Manage the relationship with the media agency, ensuring effective communication, productive collaboration, and relevant market, media, and competition insights.

Requirements:

  • 5+ years of experience working within offline media.
  • Previous experience in media agency or global organizations in retail, fashion, or FMCG industry preferred.
  • Experienced in offline and online media planning.
  • In-depth knowledge of trends and best practices in the offline media sector.
  • Experience with econometric models and audit tracking.
  • Fluent in English – verbally and written.

Why Work with Us:

  • Be part of a dynamic, innovative, and young team.
  • Opportunity to work on exciting projects and campaigns on an international scale.
  • Continuous learning and professional growth.

Main Benefits:

  • Smart working: 2 days a week.
  • Ticket restaurant: 11.50 Euro per day.
  • Smart Friday: our weekend starts early on Friday afternoon.

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