Marketing Strategist

1 settimana fa

Milano, Lombardia, Italia Smashbox A tempo pieno

At Smashbox, we're seeking a dynamic Marketing Strategist to lead our consumer marketing efforts in Italy. As a key member of our team, you'll be responsible for developing and implementing a 360-degree consumer strategy that aligns with our brand values and messaging.

Key responsibilities include:

  • Defining and presenting regional marketing plans to ensure effective implementation
  • Sharing ideas and challenges in cross-brand meetings
  • Developing reports and analysis for all campaigns to improve marketing effectiveness
  • Driving presentations to stakeholders to showcase projects
  • Building local product offerings in collaboration with Trade Marketing
  • Responsible for campaigns, including event management and timing
  • Contributes to Visual Merchandising decision-making, particularly regarding launches
  • Supports Marketing budget activities on a daily basis
  • Defines and optimizes A&P budgets
  • Regularly connects with consumers to gather data and insights
  • Gathers feedback from customers with the Consumer Communication Executive
  • Proactively seeks ways to manage Corporate Responsibility in line with global activities

Requirements:

  • Degree in Marketing or equivalent
  • Minimum 5 years of experience in similar roles with luxury goods or FMCG knowledge
  • Strong strategic accountability in marketing
  • Excellent analytical, creative, and decision-making skills
  • Strong digital understanding and interest in trends and new technology
  • Ability to lead a cross-functional team and interface with international markets

We're looking for a motivated and creative individual who can drive our consumer marketing efforts forward. If you're passionate about marketing and have a strong background in the luxury industry, we encourage you to apply.

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