Digital Media Analyst

1 settimana fa

Milano, Lombardia, Italia Publicis Media A tempo pieno
About Publicis Media

Publicis Media is a global media agency that helps brands thrive in the digital world. We are part of Publicis Groupe, one of the top global communications groups.

Our Mission

We aim to become the most trustworthy and transparent partner for both clients and media owners. Our goal is to ensure secure and efficient media investments with top-tier publishers and platforms.

Job Responsibilities
  • Excel Proficiency: Excellent proficiency in Microsoft Excel, including data collection, analysis, and graphical representation.
  • Data Analysis: Familiarity with data analysis and visualization tools (e.g., R, Power Bi, Google Looker Studio) and AQX Nielsen – Mediasoft ADBOX. Knowledge of major web analytics platforms such as Google Analytics, Adobe Analytics, etc.
  • Analytical Mindset: Analytical mindset and problem-solving skills, with strong data analysis and interpretation abilities. Effective communication skills to convey analysis results clearly.
  • Language Skills: Fluency in both written and spoken English.
Preferred Qualifications
  • Experience: Minimum of 2+ years of experience.
  • Google Analytics: Experience in analyzing website performance using Google Analytics and Google Data Studio.
  • Communication Initiatives: Analyzed the impact of communication initiatives on direct response metrics.
  • Data Analysis: Reviewed historical data sets to recognize trends and correlations influencing business performance.
  • Improvement Strategies: Identified improvement strategies based on analysis findings.
  • Presentation Skills: Delivered presentations on analysis results to the agency team and clients.
Company Benefits
  • Future of Work: Offers flexible hours and smartworking.
  • Corporate Benefits: A dedicated platform with exclusive offers and discounts.
  • Learning & Development: Personalized learning journey, tailored to individual needs and continuously available.
  • Corporate Wellness: Provides free access to online classes for physical and mental well-being.

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