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Senior Brand Manager

1 mese fa

Milano, Lombardia, Italia Coca Cola A tempo pieno

About the Role

We are seeking a Senior Brand Manager - Activation and Innovation to join our team in Italy/Albania. As a key member of our marketing team, you will be responsible for driving business growth and developing innovative marketing strategies to engage with our customers.

Key Responsibilities

  • Assess local consumer opportunities and identify new volume and profit growth areas through consumer research.
  • Oversee the localization and real-time amplification of IMX campaigns within our Franchise units.
  • Drive bottler alignment on the marketing agenda, including portfolio priorities and category/brand strategies and plans.
  • Participate in agile projects for the development of Operating Unit and Market-level innovation and IMX campaigns.
  • Provide input to OU IMC team for localization and/or real-time amplification at Market-level, and buy local media that cannot be bought at OU level.
  • Lead cross-functional teams on work assignments and tasks, and provide direction and manage timeline milestones to achieve KPIs and desired objectives.

Requirements

  • Bachelor's degree required.
  • 6-8 years of brand management/marketing activation experience (end-to-end project delivery). Innovation experience a plus.
  • Ability to understand and leverage business, finance, and commercial insights, and identify needs for campaign localization or customization.
  • Ability to adapt to changing environments and cross-correct in due time, scenario planning thinking.
  • Ability to effectively communicate and collaborate with key partners (category marketing teams, bottler, external agencies), and ability to influence and negotiate with internal and external cross-functional stakeholders.
  • Good project management skills, able to coordinate multiple projects at the same time and deliver high-quality results on time.

About Us

We are The Coca-Cola Company, a global beverage leader with a portfolio of iconic and innovative brands. We are committed to putting people at the heart of our business and everything we do, innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more.