Marketing Communications Specialist
1 settimana fa
We are seeking a highly skilled Marketing Communications Manager to join our team at a 4*S hotel in the heart of Milan. As a key member of our marketing department, you will be responsible for developing and implementing effective marketing strategies to promote our hotel and enhance our brand reputation.
Key Responsibilities:- Assist the Group Marketing Director in defining the hotel's marketing strategy and positioning
- Manage the hotel's marketing budget and coordinate marketing activities/initiatives
- Organize photo and video shoots, manage sponsorship requests, and local partnerships
- Update and manage the hotel's website and social media platforms with new content, photos, and promotions
- Coordinate content development and editorial plans for the hotel's social channels
- Develop and implement sponsored social media campaigns
- Manage local press relations, including publishing hotel events and managing relationships with local press
- Create an in-house calendar of events and enhance marketing communication opportunities with luxury travel networks
- Define the communication plan and calendar of events for the hotel's Facebook outlets
- Develop a customized program for national and international journalists, influencers, correspondents, and local press
- Support the Hotel General Manager in managing relationships with local institutions/organizations
- Previous work experience in hospitality is mandatory
- Proven working experience in marketing communications (at least 3/4 years)
- Excellent writing and communication skills
- Excellent leadership and strong team player
- Proven social networking experience and social analytics tools knowledge
- Knowledge of online marketing and good understanding of major marketing channels
- Knowledge and passion for luxury and hospitality and the most popular social media platforms
- Knowledge of luxury travel bloggers and influencers
- Positive attitude, attention to detail, and customer-oriented with good multitasking and organizational ability
- Fluency in both Italian and English
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