Marketing Communications Specialist

1 settimana fa


Milano, Lombardia, Italia Antal International A tempo pieno
Marketing Communications Manager (Hospitality)

We are seeking a highly skilled Marketing Communications Manager to join our team at a 4*S hotel in the heart of Milan. As a key member of our marketing department, you will be responsible for developing and implementing effective marketing strategies to promote our hotel and enhance our brand reputation.

Key Responsibilities:
  • Assist the Group Marketing Director in defining the hotel's marketing strategy and positioning
  • Manage the hotel's marketing budget and coordinate marketing activities/initiatives
  • Organize photo and video shoots, manage sponsorship requests, and local partnerships
  • Update and manage the hotel's website and social media platforms with new content, photos, and promotions
  • Coordinate content development and editorial plans for the hotel's social channels
  • Develop and implement sponsored social media campaigns
  • Manage local press relations, including publishing hotel events and managing relationships with local press
  • Create an in-house calendar of events and enhance marketing communication opportunities with luxury travel networks
  • Define the communication plan and calendar of events for the hotel's Facebook outlets
  • Develop a customized program for national and international journalists, influencers, correspondents, and local press
  • Support the Hotel General Manager in managing relationships with local institutions/organizations
Requirements:
  • Previous work experience in hospitality is mandatory
  • Proven working experience in marketing communications (at least 3/4 years)
  • Excellent writing and communication skills
  • Excellent leadership and strong team player
  • Proven social networking experience and social analytics tools knowledge
  • Knowledge of online marketing and good understanding of major marketing channels
  • Knowledge and passion for luxury and hospitality and the most popular social media platforms
  • Knowledge of luxury travel bloggers and influencers
  • Positive attitude, attention to detail, and customer-oriented with good multitasking and organizational ability
  • Fluency in both Italian and English


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