Marketing Professional

1 mese fa

Milano, Lombardia, Italia abrdn A tempo pieno
About the Role

We are seeking a highly motivated and experienced Marketing Executive to join our Investment Vector Marketing EMEA Team in Milan. This is a 12-month fixed-term contract, covering a parental leave.

The successful candidate will have a strong background in marketing, with experience in delivering multi-channel marketing campaigns and working alongside distribution teams. They will be responsible for supporting the development of the annual marketing plan and activity aligned to the wider EMEA and Global plans and objectives.

The role will involve collaborating with the Marketing Director EMEA to build the marketing strategy and operating model to deliver, including managing relationships with the Head of Distribution and Distribution team members. The Marketing Executive will also be responsible for supporting the delivery of brand, thematic, and product campaigns within the markets.

Key Responsibilities:

  • Develop and implement a direct email strategy in conjunction with Marketing Automation colleagues
  • Define a Social Media strategy with Digital colleagues
  • Collaborate with Search & Social Media colleagues on Paid Search (PPC) strategy as well as support on Search Engine Optimisation (SEO) roll out across websites
  • Ensure local content is developed according to digital consumption
  • Fully digest digital activity dashboards to ensure all digital activity is appropriate and where applicable, work closely with digital colleagues to identify optimisations for future activity
  • Develop an event strategy (both proprietary and sponsored Third party) aligned to product priorities, along with Distribution
  • Oversee operational side of events
  • Deliver Marketing Activity and initiatives to time, scope, and budget with a focus on maximising opportunities and return on investment
  • Supervise marketing content production from Investment Capability Marketing team. Assist with re-purposing global marketing content; ensuring materials are revised to meet local compliance and brand requirements; work closely with channel marketing managers to develop new and innovative marketing collateral to support initiatives. Ensure suite of content is available to meet 'always on' promotion and campaign needs
  • Press agency relationship management, maximising abrdn press coverage on focus themes and funds
  • Discover opportunities to improve marketing processes across the EMEA Marketing team
  • Ensure all EMEA Marketing activity follows global standards and processes

About the Candidate Requirements

  • A marketing professional with early stage experience working as part of a channel marketing team.
  • Highly motivated, flexible, teammate, great attention to details, personal initiative, and ability of carrying out projects in autonomy are a must with a proven B2B/B2C track record.
  • Understanding of the asset management industry and sophisticated client engagement.
  • Knowledge of financial markets, preferably gained within an asset manager or financial services firm, as well as of different asset classes and investment styles.
  • Experience in the delivery of multi-channel marketing campaigns on and offline.
  • Experience of working alongside Distribution and developing collaborative take to market and conversion plans.
  • Experience of working as part of a cross-functional project team to deliver a common goal.
  • Sound organisational and scheduling skills.
  • Competent digital literacy (ideally SalesForce, Eloqua, Word, Excel, PowerPoint, Internet) to perform job duties listed above.
  • Teamwork: Displays willingness to collaborate and learn from others, including peers.
  • Commerciality: Takes steps to understand the market, competitor activity, and market.
  • Experience of working in a business-to-business industry is desirable.
  • Multi-lingual skills are desirable (Italian and English are a must).
  • Previous experience of working with colleagues from different countries is desirable.

An inclusive way of working

At abrdn, we've adopted a 'blended working' approach. This approach combines the benefits of face-to-face collaboration, coaching, and connecting in our offices with the flexibility of working from home. It enables colleagues to find a balance that works for their roles, their teams, our clients, and our business.

An inclusive culture, where diverse perspectives drive our actions, is at the core of who we are and what we do.

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