Senior Marketing Strategist for Global Growth
7 giorni fa
Company Overview
Agilent inspires and supports discoveries that advance the quality of life. We provide life science, diagnostic and applied market laboratories worldwide with instruments, services, consumables, applications and expertise.
We enable customers to gain the answers and insights they seek – so they can do what they do best: improve the world around us. Information about Agilent is available at our website.
Job Description
This Senior Marketing Strategist position offers the opportunity to blend your business, creative and technical savvy to develop and manage marketing programs for the Vacuum and Certified Pre-Owned Instrument Divisions, driving growth and improving our customers' experience with Agilent.
The successful candidate will work across multiple functions and geographies to lead cross-functional teams in marketing program identification, development, and execution for the portfolios' successful promotion and revenue growth.
Responsibilities:
- Craft innovative marketing program strategies to capture market share for Vacuum and Certified Pre-Owned Products.
- Collaborate with Regional Marketing Program Managers, and field and channel partners to analyze related competitive information, and market and customer data; facilitating effective program development that meets multi-regional needs; ensuring global efficacy of programs and alignment.
- Collaborate with product managers and marketing communications professionals to develop strategic product messaging and positioning that is translated into marketing collateral, promotion, and commercialization plans.
- Perform financial analyses and building cases for programs; Identify target audiences and offers for a program; Work with marcom to develop the program plans and the appropriate MarCom mix; define content requirements for programs.
- Measure and evaluate the short- and long-term impacts and return on investment of programs. Implement corrective actions and continuous improvement of program strategy & design, as required.
Qualifications
- Undergraduate degree in Marketing, Business, Chemistry or Biological Sciences or equivalent degree, along with 10+ years of relevant experience.
- Minimum of 7 years of demonstrated results in a commercial marketing role.
- Experience developing B2B marketing programs and campaigns to drive demand for new and existing products targeting scientists/labs in targeted markets.
- Demonstrated results orientation, including developing fact-based and business goal focused plans that align with strategic objectives.
- Effective project management and organizational skills.
- Show ability to understand the needs and buying influences of a scientific target audience.
What We Offer
The estimated salary range for this position is $120,000 - $180,000 per year, depending on location. The company offers core global benefits to all staff, including Stock Purchase Plan, Life Insurance, Pension, Healthcare, Employee Assistance Program, Holiday, and Company activities (these may vary from country to country). You will also have an opportunity to grow within a world-class company to develop your skills, be part of a diverse team with cultural and individual perspectives, work in a fast-paced environment built on integrity, information, and trust. We value quality in the solutions we deliver to our customers, with our employees and in relation to the processes we work with.
Travel Required: up to 10% of the time.
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