Market Research Analyst

3 settimane fa


Roma, Lazio, Italia The British American Tobacco Group A tempo pieno

Job Title: Market Research Analyst

About the Role:

We are seeking a skilled Market Research Analyst to support our marketing efforts by developing and maintaining comprehensive competitive analysis, delivering robust research projects, and providing insights to understand consumer behavior and perceptions.

Key Responsibilities:

  1. Support the development of in-market consumer, customer, and competitor insights by conducting market research and analyzing data.
  2. Deliver robust research projects to deliver consumer-centric, actionable, and forward-looking insights.
  3. Provide insights to understand consumer behavior, perceptions, and needs in relation to the product landscape.
  4. Support the delivery of the Insights Learning Review to feed global strategy deep dives.

Requirements:

We are looking for a candidate with a minimum of 2 years of experience in market research, a Master's degree in a related field, strong analytical and critical thinking skills, and proficiency in Excel, PowerPoint, and PowerBi.

About Us:

The British American Tobacco Group is a global organization committed to creating a better tomorrow. We are a global top employer with 53,000 people across more than 180 markets, and we offer a collaborative and diverse work environment.


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