Marketing Funnel Optimization Expert

5 giorni fa


Milano, Lombardia, Italia FreedHome A tempo pieno
Digital Growth Opportunities

We're seeking a results-driven Marketing Automation & Paid Ads Specialist to join our team. As a key contributor to our marketing department, you'll play a vital role in driving our digital growth through effective marketing automation and paid advertising strategies.

Your primary responsibilities will include:

  • Developing and optimizing marketing funnels using ActiveCampaign or similar tools.
  • Designing, executing, and analyzing campaigns on platforms like Meta Ads, Google Ads, and other digital channels.
  • Collaborating with the marketing team to align campaign strategies with company objectives and optimize conversions.
  • Monitoring performance and tracking KPIs such as CTR, CAC, LTV, ROI, and funnel conversion rates.

To succeed in this role, you'll need:

  • Proven experience with ActiveCampaign, HubSpot, or similar marketing automation platforms.
  • Hands-on experience managing Meta Ads, Google Ads, and PPC campaigns.
  • A strong understanding of customer journey mapping, funnel creation, and conversion optimization.
  • An analytical mindset with experience using tools like Google Analytics, Looker, or similar.


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