Digital Activation Manager

3 giorni fa


Roma, Lazio, Italia Diageo A tempo pieno

About Us
Diageo, a global leader in beverage alcohol, boasts a rich history of character and outstanding products. To maintain and grow its unique position, the company needs passionate people who can revolutionize the way it understands its markets and secures its success for the future.

About the Role
As an e-Commerce Customer Marketing Manager at Diageo, you will sit at the heart of the business, supporting and working as a business partner with digital sales teams to ensure they have the insight, growth drivers, and tools needed to deliver brilliant execution of Diageo's commercial plan, shifting consumer and shopper behavior to achieve Diageo's financial and market share ambition.

Key Responsibilities
• Build activation plans for key brands and customers in the Southern Europe e-Commerce channel
• Lead the implementation of key platforms and activations within customers
• Provide digital expertise to the Sales and Customer Marketing teams
• Coordinate with shopper marketing for activities that make Diageo's brands show up admirably to customers and consumers
• Deliver detailed assets and tools to drive excellent activation for key brands and customers
• Manage the A&P budget for the channel efficiently
• Conduct M&E activity to improve plans and drive greater return on investment

About You
To succeed in this role, you should have about 3 years of experience in Sales or Marketing for the online market. You should be passionate about e-Commerce, analytical, and comfortable working with data. You should also be agile, able to build brilliant relationships, and understand how to get things done.



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