Digital Product Marketing Strategist for Enterprise IT
7 giorni fa
About Canonical
Canonical is a pioneering tech firm that has been at the forefront of the global move to open source since its inception in 2004. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT, and the cloud, we are changing the world daily.
We recruit on a global basis and set a very high standard for people joining the company. We expect excellence – in order to succeed, we need to be the best at what we do. Our unique window into the world of 21st-century digital business offers a challenging environment where you can think differently, work smarter, learn new skills, and raise your game.
Job Description:
The role of a Senior Product Marketing Manager at Canonical involves developing marketing strategy and go-to-market plans at a global level for our portfolios. This is a hands-on, multi-disciplinary, and dynamic position, requiring close collaboration with product and engineering teams, content team, sales teams, and other marketing functions to support Canonical's growth.
Key Responsibilities:
- Develop go-to-market planning and execution for one of Canonical's portfolios
- Lead content dissemination, campaign development, and planning for product launches
- Develop compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey
- Conceive and execute customer base communications and marketing programs to upsell and cross-sell into our large customer base
- Collaborate with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content and optimize marketing funnels
- Work with other teams to plan events, webinars, and support paid and social media promotion
- Create and execute content strategies that drive product interest and adoption with relevant target audiences
- Mentor junior product marketing managers on marketing planning and execution
Requirements:
- Experience in a product marketing function for enterprise IT products (SaaS experience preferred)
- Possession of a strong passion for open source and product marketing
- Excellent inter-personal management skills
- Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments
- Aptitude to deliver strong results and innovation
- Growth mindset – someone who is not afraid to think big and take on risk
- Willingness to roll up their sleeves
- Exceptional verbal and written communication skills
- Ability to work and thrive in a self-starter, fast-paced, and changing environment
- Pleasure in diverse work assignments and the opportunity to try new approaches
- Passion for mentorship and supporting more junior members
What We Offer:
Your estimated salary will be around $125,000 per annum, based on your experience, location, and qualifications. In addition to a competitive base pay, we provide all team members with additional benefits that reflect our values and ideals:
- Fully remote working environment – we've been working remotely since 2004
- Personal learning and development budget of 2,000 USD per annum
- Annual compensation review
- Recognition rewards
- Annual holiday leave
- Parental Leave
- Employee Assistance Programme
- Opportunity to travel to new locations to meet colleagues at 'sprints'
- Priority Pass for travel and travel upgrades for long-haul company events
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