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Marketing and Communications Vice President

2 settimane fa

Milano, Lombardia, Italia beBee Careers A tempo pieno
Vice President of Marketing and Communications

Milan, Italy — Thermore welcomes Laura Beachy as Vice President of Global Marketing and Communications. She joins from Hyla Strategies, a NYC-based boutique marketing firm, where she served as a Managing Partner since 2014.

Over the past decade, she has guided a diverse portfolio ranging from Shark Tank startups to Fortune 500 companies, earning their trust through impactful storytelling, data-driven strategies, and a commitment to meaningful brand growth.

  • Understanding of sustainability and passion for the outdoors make her poised to amplify Thermore's brand story and drive its mission to new heights.
  • Expertise in both the outdoor industry and B2C consumer engagement makes her the perfect fit to help drive Thermore's expansion into the consumer market.

In the outdoor industry, Beachy's consumer-facing knowledge has shined through in iconic brands like Xero Shoes, Oiselle, HOKA, Altra, and Kinetic. Her strategies have driven measurable growth—transforming online communities into buyers.