Associate Marketing Manager, Running

3 settimane fa

Bolzano, Trentino-Alto Adige, Italia Dfl A tempo pieno

About the Role:

We are seeking a highly motivated and experienced Associate Marketing Manager to join our team in Italy. As a key member of our marketing team, you will be responsible for developing and executing New Balance's running program in the Italian region.

Key Responsibilities:

  • Lead the implementation and activation of the Global/regional Running marketing strategy and work closely with the regional teams to align on the strategy and focus on key opportunities and requirements for the Italy region through the Running playbook.
  • Develop running toolkits that will enable both trade, events, and community to execute to the highest standards.
  • Build and develop NB's run club portfolio through engaging and maintaining run club relationships through seeding, retailer partnerships, activations, local community initiatives and key regional events.
  • Support the planning and lead delivery of marketing activations in-line with key cultural moments/strategically important events, across the year as required, developing trade opportunities and partnerships – acting as the central function across our Running Marketing strategy.
  • Support the running wholesale Trade Marketing and Tech Rep team to deliver concepts that engage with run specialty retailers key accounts through product testing, focus product launches, and promotional activations.

Requirements:

  • 3-5 years of practical marketing experience, leading local marketing, or trade marketing strategy and/or execution.
  • Passion and interest in running, with a deep understanding of the running market and running consumer in Italy.
  • Experience of agency management and content-led channels across social, PR, influencer, and creative.
  • Knowledge of the Italian Wholesale Landscape in running footwear.
  • Marketing and/or Trade Marketing activations experience.
  • Experience in project management including budget management and reporting, with a solid knowledge of Excel and PowerPoint.
  • Great communication skills and working knowledge of English.
  • Ability to work with multiple stakeholders within the Italy team and EMEA team.
  • Proactive, enthusiastic approach and ability to multitask.
  • Willingness to travel for work and to work weekends/evenings if needed.

About New Balance:

New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership, and gender reassignment.

We are an equal opportunity employer and support a culture of diversity and inclusion.

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