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Marketing Strategy Director

3 settimane fa

Forlì, Emilia-Romagna, Italia Technogym A tempo pieno
Job Overview
Tech-savvy professional sought for a senior leadership position at Technogym, a global wellness leader. As a Clinical Relationship Manager (CRM) Director, you will drive customer-centric initiatives and develop strategic plans to boost sales and retention. With 10+ years of experience in marketing and CRM direction, you will oversee the development and implementation of global CRM strategies.

About Technogym
Technogym inspires 55 million daily users worldwide with its innovative fitness solutions. Our mission is to promote a healthy lifestyle through exercise, balanced diet, and mental well-being. We are an equal opportunities employer, welcoming applications from diverse candidates.

Your Responsibilities
* Develop and execute global CRM strategies to enhance customer engagement and retention
* Lead omnichannel integration and data-driven decision-making processes
* Design and implement loyalty programs and client experience initiatives
* Oversee data collection and lead generation strategies
* Supervise performance monitoring and ROI analysis

Requirements
* 6+ years of experience in consumer insights and CRM direction
* Strong background in customer activation and retention strategies
* Proven expertise in marketing attribution and customer behavior
* Familiarity with Salesforce and triggered event management
* Excellent communication and team collaboration skills

What We Offer
* Competitive salary range: $120,000 - $180,000 per annum, depending on location and experience
* Opportunities for career growth and professional development
* Collaborative work environment with like-minded professionals

Apply Now