Brand Experience Manager
5 giorni fa
About POP MART
POP MART is a market-leading entertainment company that specializes in designer toys and collectible pieces. With a focus on building a strong community around our brand, we strive to create unique and engaging experiences for our customers.
We have built an integrated platform that covers the entire designer toy value chain, including global artist development, IP operations, and designer toy culture evangelism. Our original IPs such as Molly, Hirono, Skullpanda, and LABUBU have gained worldwide recognition, and we collaborate with top-tier toys and lifestyle brands like Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters.
The Role and Candidate
We are seeking a highly motivated Marketing Supervisor to join our team in Italy. As a Marketing Supervisor, you will be responsible for developing and executing localized marketing strategies to drive brand awareness, customer engagement, and business growth in Italy.
Your primary responsibility will be to ensure that POP MART's global brand vision is effectively adapted to the local market, integrating PR, product marketing, digital campaigns, and brand partnerships. You will work closely with the Country General Manager to develop and implement localised marketing strategies that align with our global brand vision.
- Main Responsibilities:
- Develop and implement localised marketing strategies in line with POP MART's global brand vision
- Strengthen POP MART's brand presence in Italy through targeted campaigns and market activations
- Establish and maintain relationships with media, influencers, and strategic partners
- Oversee social media channels to ensure high levels of engagement and brand awareness
- Lead product launch strategies, seasonal campaigns, and promotional activities
- Manage the marketing budget to maximize ROI and brand impact
- Monitor market trends, competitor activities, and customer insights
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